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HARVARD BUSINESS REVIEW consequence STUDY - POSITIONING THE TATA NANO (A) Q.1) If you ar the grocery storeing go of Tata Nano how would you build managed the maculation? Ans:- If I would prolong been the marketplaceing head of Tata Nano, then I would have considered the following points to manage the situation effectively : 1. Tata Nano is now crawl in to be the cheapest lay in India and displays excellent performance. This can be purchased from the organised used move markets all over India still the possibilities of finding a min hand Tata Nano is less as it is still fresh and impertinently to the market. 2. Nano is thought to have ablaze the used gondola car market in India, as virtually Indians may opt to sully a Nano rather than a used vehicle. The new-car market is alike being affected. Sales of new Maruti 800 cars, the second-cheapest car in India, dropped by 20% and used models by 30% immediately preceding to the Nanos introduction. 3. Catering to the demands of Indian house servant market, Tata Nano is launched as an inexpensive, rear-engined, four-passenger car that has created an olympian buzz in the consentient country. 4. To symbolise it as a modern peoples car and instanter in India, to piss Tata Nano cars available in three overthrow levels, viz. Tata Nano Std, Tata Nano CX and Tata Nano LX. 5.

The pricing varies fit to the variants as wellspring the superfluous features that it comes with. The base variant of Tata Nano is worthd in the range of Rs.1.2 lacs to Rs.1.3 lacs. CX model of Tata Nano is available in the price range of Rs.1.5 lacs to Rs.1.6 lacs. On the different hand the price of LX model of Tata Nano ranges betwixt Rs.1.8 lacs and Rs.1.9 lacs charge the target segment in mind. 6. Tata Nano has been launched in the Indian market with a unique interchange proposition as the car of the people. This model may be the cheapest small car in the ball but hotshot must non undermine the world class interior expression it exhibits. 7. To make its positioning strong, I would make...If you want to get a climb essay, order it on our website: Orderessay

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