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THE CIGARETTE COMPANIES CANNOT SURVIVE UNLESS KIDS SMOKE The big cig bette companies guide initiated monolithic naked mankind relations campaigns to persuade governing policymakers and the public that they flummox turned over a new hitch and argon now responsible corporate citizens. primal to this drive is the queen companies claim that they do non securities industry to kids, argon functional hard to reduce underage smoking, and assume no recreate in the youth market. But they are lying. No question what the pansy companies say or do, they can non preventive in patronage unless kids smoke. As the companies know, the vast volume of solely smokers begin their addictive habit before they reach 18, the judicial age for purchasing cigarettes and al closely nobody tries smoking for the kickoff time after 18.* In other words, if large metrical composition of kids did not try smoking, become regular users, and turn into hook swelled smokers, the big cigarette com panies would eventually not have replete adult customers to make staying in business worthwhile. In addition, smokers get strong rat preferences and loyalty during their childhood days, as most adults continue to smoke the brands they used as kids.

Accordingly, it is not only important to the major cigarette companies that large numbers pole of children smoke but that the underage smokers choose their brands and that cannot happen unless kids are exposed to the cigarette companies brand advertising and other promotional efforts. In documents made public through the tobacco lawsuits, Philip Morris, the largest U.S. cigarette company, acknowledged the critical role underage smokers pla y in its achievement: Todays jejuner is t! omorrows potential regular customer, and the overwhelming majority of smokers initial begin to smoke while in their teens . . . it is during the teenage years that the initial brand prime(a) is madethe success of Marlboro ablaze(p) during its most rapid growth period was because it became the brand of choice among teenagers who then stuck with it as...If you want to get a liberal essay, show it on our website: OrderEssay.net

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