Rei Case(BUS 188)

1) Rei has come a long way to continue earthly concern one of the best suppliers of specialty outdoor equipment and clothing. They have been flourishing because of their awareness to using their core competencies as a hawkish advantage. on that point are many competitive forces affecting the go with oer time, but REI has developed some competitive strategies to turn all over with them. * Rivalry of competitors - To fighting competition from others, REI has developed a bill system by supplying high-quality equipment from Europe that preempt non be purchased locally. This throw overboards REI to differentiate from its competitors because they carry unique equipment not in stock(predicate) otherwise. This helps attract customers because they can notice the wide govern of products the memory offers and be more inclined to shop present or else of using other alternatives. * bane of new entrants - To combat the nemesis of new entrants, REI has developed a growth system of expanding its high-quality chisel in up to 70 different areas in the United States and by means of the Internet. This shows how popular and successful the come with is in serving its customers by building long lasting relationships with everyone. With this, it can help the company deter new entrants into the market propose to compete with.

* Threat of substitutes - To combat the threat of substitutes, REI has a personify leadership strategy of implementing information technology to complement the gross revenue of the equipment at the store. REI has produced its website online as an information source to attract customers through free benefits much(prenominal) as coupo ns and free in-store pickup. Afterwards, RE! I allows its customers to try out its equipment in an environs similar to the outdoors such as an impedimenta cart or a replica of a mountain. These operate allow the company to serve its customers in a high-quality environment... If you want to cop a full essay, order it on our website: OrderEssay.net

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